14. Visuals and Their Formatting
14.9 Funnel Chart
Shows sequential stages that narrow down.
- Field wells: Category, Values, Tooltips.
- Example: Category = Order Stage (Placed, Packed, Out for delivery, Delivered), Values = Total Orders. It reveals where orders are lost (cancellations).
- Avoid when stages are not sequential, or for comparing unrelated categories.
- Formatting: Colors, Data labels (value and % of first/previous), Conversion rate label.
Ravindra Bagale's Tip
Friends, many students build a funnel from stages that are not really sequential, which makes the drop-off percentages meaningless. Use a funnel only for true step-by-step processes (App visit → Cart → Checkout → Delivered) and check that each stage is a subset of the previous one. Keep this in mind!
Ravindra Bagale's Tip – मराठी
मित्रांनो, बरेच students खरंतर एकामागोमाग नसलेल्या stages चा funnel बनवतात, त्यामुळे drop-off percentages ला अर्थ राहत नाही. Funnel फक्त खऱ्या step-by-step processes साठी वापरा (App visit → Cart → Checkout → Delivered) आणि प्रत्येक stage आधीच्या stage चा भाग आहे हे तपासा. लक्षात ठेवा!
Ravindra Bagale's Tip – हिंदी
दोस्तों, बहुत से students ऐसे stages से funnel बनाते हैं जो असल में एक के बाद एक नहीं होते, जिससे drop-off percentages का कोई मतलब नहीं रहता. Funnel सिर्फ़ असली step-by-step processes के लिए इस्तेमाल करो (App visit → Cart → Checkout → Delivered) और check करो कि हर stage पिछले stage का हिस्सा हो. ध्यान रखना!